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The web page had the following in the web page, "Voted 1 Hair Color Salon by San Diego A-List." We saw that the web site stated " Vote For Us For 2017." It also said " Read what some of our satisfied customers have to say about their Plush experience. I have never had so many compliments on my hair, never turned heads on the street like this before. Talk about making a girl feel better about herself. Thank you! Aisha has been taking care of my hair for years! She is great with color and always makes my hair look fabulous! You will be thrilled you did. Plush Salon 2232 5th Ave San Diego, CA 92101." The header had hair color san diego as the highest ranking optimized keyword. This keyword is followed by hair salon san diego which isn't as urgent as hair color san diego.